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DAINIK BHASKAR


D B CORP Ltd. has rocketed on to one of the top print media industry in India with its flagship Hindi newspaper, Dainik Bhaskar, which achieved leadership position in Madhya Pradesh in 1992.

Sustaining its leadership position in MP, the newspaper forayed into the Rajasthan market in 1996. The Jaipur edition was launched in December the same year and six other editions were launched in the state in quick succession -- taking the daily to the No. 1 slot in Rajasthan as well. The launch and ascendance of the newspaper in Jaipur has since become a subject of study for leading Indian business schools.

Dainik Bhaskar was launched in Chandigarh in June 2000, a market that had till then not opened up to Hindi or regional language dailies. Today, Dainik Bhaskar is the largest-read newspaper in Chandigarh.

Subsequently, the group launched its edition in Haryana and the newspaper is presently the No. 1 daily in the state with a circulation of approx 2.6 lakhs per day.

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