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The wireless business vertical of I Media Corp Ltd deals with a variety of solutions over Short Messaging Services (SMS) and Multimedia Messaging Services (MMS) standard and allied services. The SMS shortcode ‘54567’ is available across India and it allows sending messages including multimedia objects (images, audio, video, rich text).


Geographical Reach: Pan-India

Important markets: Bhopal, Indore, Gwalior, Jabalpur, Reva, Satna, Raipur, Bilaspur, Durg, Bhilai, Jaipur, Udaipur, Kota, Jaisalmer, Ajmer, Faridabad, Chandigarh, Amritsar, Jalundhar, Nagpur, Mumbai, Ahmedabad, Surat, Baroda, Rajkot, Jamnagar

Hits: Over 50,000 per day

Notable projects:

Sole mobile partner in India for the New Seven Wonders of the World campaign

Spearheaded the ‘India Unites for the Taj’ campaign wherein SMS voting for inclusion of the Taj Mahal in the new Seven Wonders list was done solely through 54567 in India.

SMS updates for Western Railways: Western Railways uses the shortcode 54567 for its mobile SMS-based information systems. The information thus includes train schedules, route details, results of examinations conducted by Western Railways and so on.

Astrology: 54567 provides Astro content to all the leading cellular service providers in the country. It includes zodiac predictions, compatibility metre, Rahu Kalam et al.

Shopping: In association with Rediff.com, 54567 enables shopping for commodities though its SMS platform. The facility is currently available in Mumbai.

News: 54567 provides news-based content to all the leading cellular service providers of the country. This facility includes national news, international news, entertainment, stock market updates, sports news and local news.

Content for VAS (Value Added Services): 54567 provides value-added content to all leading cellular service providers for their VAS related activities. This includes over 300 keywords serving various content under categories like Cricket updates, Jokes, Shayaris, Opinion polls, SMS contests and Lifestyle tips.

These value-added properties are also being accessed by a large number of users as subscription-based services on a day-to-day basis from a range of around 20 categories available, such as Shayari, Fun, Romance, Quotes etc.

Services to Print/ Radio/ Electric media: 54567 is providing its full support to the sister concerns within the Bhaskar group by being an instantaneous medium which can increase the reach and interactivity of the target group of our market through SMS contests, opinion polls, SMS feedback etc.

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